With the development of internet, the characteristic and trend in people’s life have shifted to a more advanced level. The way people shop, gather information, and socialize are also shifted. Almost everything goes online now. In order to make our company to survive, we need to get along with this trend and make our company goes online too. But, it is not enough; just to go online won’t make us succeeding in generating income. One secret in influencing our success is SEO. The acronym of SEO is Search Engine Optimization. It is a process that is designed to make the website to be classified into a categorization by the search engines. The main purpose of this is to make the page or website to appear the search engines lists.

There is also one other marketing tool that works as effective as SEO. This tool is called Social Media Marketing. The way it works is by making online publicities for the company. The purpose is to make people recognize the products or services of the company quicker. In doing these campaigns, it uses popular social networking and other popular internet sites. With these two marvelous tools, people can gain the successful in the internet market or also known as e-commerce.